Google Tag Manager makes managing all of your website analytics and other website plugins an easy task.  You can have all of your website tools in one place, instead of going to dozens of different dashboards.  The best part, there is no programming knowledge required!

For example, let’s say your website is currently using:

  • Google Analytics
  • Facebook Pixel
  • Hotjar

Those are 3 simple examples of typical analytics found on many sites, used by web developers all over the world.  Without Google Tag Manager, you would need to have a web developer install all of these plugins.  Google Tag manager allows you to add the code to your website with ease!

Set Up Google Tag Manager

  1. Create an account at Google Tag Manager
  2. Click “Create Account”
  3. Name the account and click “Next”
  4. Enter the URL to your website where GTM will be installed and Click “Create”
  5. Copy the top snippet of code provided by Google, and paste it before the closing “</head>” tag
  6. Copy the bottom snippet of code, and paste it after the opening “<body>” tag

Congratulation! You now have GTM Installed.  If you have any questions or issues up to this point, feel free to contact me for any help.  Yes, it’s free help haha.

Adding Google Analytics to Google Tag Manager

Once Google Tag Manager is installed, go to the main dashboard and click “New Tag”

Give the tag a name in the top right, in this case, “Google Analytics”

Click “Tag Configuration” and choose Google Analytics

Click “Triggering” and choose “Once per page view” then save.

Google Analytics is now installed!


Adding Any Other Tags

Create a new Tag like before, only this time, choose “Custom HTML” and paste any third party tracking code into it.


Don’t forget to deploy the new tag by clicking “Submit” in the top right.  Just because we installed a tag, doesn’t mean Google will deploy the tag to your website.  After every tag you add, you must click “Submit”.

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