Our Process

Learn how we create your products

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Those who fail to plan, plan to fail.

Over the years, we have distilled our process down to perfection.  A deep discovery followed by an agile project management lifecycle leads to successful projects.  Our goal is to deliver work on-time and exceed your expectations.


Project Kickoff

A successful project kickoff means we get to the bottom of all the context, needs and user expectations, and we’re ready to start design and development. During the discovery workshop we uncover business background, technical requirements, the products initial scope, and plan out the first product increment.

Product Development

This is what happens when we start working on your ideas. We repeat it over and over until your product is finished. We use Scrum to make our work efficient, predictable, and valuable. Take a look at the key elements of Scrum:
NY Digital Agency - Web Development & Digital Marketing

Making Software Development Simple

Web Development lifecycles can seem scary at first, but we aim to make it as simple as possible.

Backlog & Planning

At this early stage, we analyze tasks that need to be completed and strategize the most effective ways to complete them in the coming sprint

What is a Sprint?

In Web Development, a Sprint is a short period of time where developers build software. We split large projects into small increments of testable work. At the end of every sprint, the work is delivered to the client for review. This allows the client to be 100% involved in each part of the project.


Following every Sprint, we compile all client feedback and begin planning for the next iteration of work. We also analyze the previous Sprint in order to make the project as efficient as possible.

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